How to Create a New Google Ads Account: A Step-by-Step jaankari hindi
Google Ads is one of the most effective platforms for businesses to reach potential customers. By creating a Google Ads account, you can set up targeted campaigns, measure their performance, and optimize your marketing strategies. This guide will walk you through the process of creating a new Google Ads account in detail.
---
Step 1: Access Google Ads
To begin, visit the Google Ads website. If you already have a Google account, you can use it to sign in. If not, create a new Google account.
1. Go to the Google Ads homepage: Open your web browser and type “ads.google.com” in the address bar.
2. Sign in or create a Google account: Click the “Sign In” button and use your existing Google credentials. If you don’t have an account, click “Create Account” to set one up.
---
Step 2: Set Up Your Google Ads Account
After signing in, you’ll be prompted to start the account setup process.
1. Choose Your Goal
Google Ads provides options to guide your campaign setup based on your business objectives. The common goals include:
Get more website traffic
Increase sales
Generate leads
Promote brand awareness
Select the goal that best matches your advertising needs.
2. Enter Your Business Information
You’ll need to provide some basic details about your business, such as:
Business Name: This will appear in your ads.
Website URL: If you want to drive traffic to your website, enter your URL.
---
Step 3: Create Your First Campaign
Once your account is set up, Google Ads will guide you through creating your first campaign.
1. Select a Campaign Type
Google Ads offers several campaign types to suit different needs:
Search Ads: Text-based ads that appear on Google search results.
Display Ads: Visual ads shown across the Google Display Network.
Shopping Ads: Ideal for e-commerce businesses to showcase product listings.
Video Ads: Ads shown on YouTube and other video platforms.
App Ads: To promote app installs or engagement.
Choose the campaign type that aligns with your business goals.
2. Define Your Target Audience
Targeting is crucial for reaching the right audience. Specify your preferences for:
Location: Choose geographic areas where you want your ads to appear.
Language: Select the language your audience speaks.
Demographics: Refine your audience based on age, gender, and household income.
3. Set Your Budget
Determine how much you’re willing to spend on your campaigns daily. Google Ads will never exceed your set budget.
4. Bid Strategy
Choose how you want to pay for your ads. Common bidding strategies include:
Cost-Per-Click (CPC): Pay for each click on your ad.
Cost-Per-Thousand Impressions (CPM): Pay for every 1,000 ad views.
Cost-Per-Acquisition (CPA): Pay when someone completes a specific action, like making a purchase.
---
Step 4: Create Your Ad
Your ad’s content is the key to grabbing attention and driving action. Follow these steps:
1. Write a Compelling Headline
Create a clear, engaging headline that includes relevant keywords and conveys the ad’s value. For example, “Save 50% on Quality Running Shoes!”
2. Craft a Persuasive Description
Use the description section to provide more details about your product or service. Highlight benefits and include a call-to-action (e.g., “Shop Now” or “Learn More”).
3. Choose Visuals (if applicable)
For display or video ads, select high-quality images or videos that resonate with your audience.
4. Add Extensions
Google Ads allows you to include ad extensions to provide additional information, such as:
Site links: Links to specific pages on your website.
Callout extensions: Short phrases that highlight your unique selling points.
Call extensions: Display your business phone number to encourage direct calls.
---
Step 5: Review and Publish Your Campaign
Before launching, double-check all your settings and ad content. Ensure there are no typos, and that all links are working correctly.
Once you’re satisfied, click the “Publish” button. Your ad will undergo a quick review by Google to ensure it meets their guidelines. Once approved, it will go live.
---
Step 6: Link Other Google Tools
To maximize the effectiveness of your Google Ads account, link it with other Google tools:
Google Analytics: Track website performance and user behavior.
Google Tag Manager: Simplify the process of adding tracking tags
